Advertisement is a huge marketing tool in whichever medium the organization wants to promote its service offerings. Digital market is the virtual market place where almost all organizations are trying to create an impressive presence. Thus, the organizations also need to think about the ways to market and promote their service offerings in this market place. Pay per click is one such important tool to promote and advertise an organizations products and services.
Under the Pay Per Click Model, an organization places an advertisement on a host site. Whenever any user clicks on the advertisement, the organization which posts the advertisement needs to pay a certain sum of money agreed mutually to the host website which hosts the advertisement and gathers audience. These Pay Per Click advertisements essentially serve the main task of diverting maximum audience to the organization’s website, the prime requirement of Search Engine Optimization.
This paid media advertising method helps in serving the three most important purpose of advertisement, that is:
• Reaching the Right Audience
• Reaching the Right Audience at the Right Time
• Reaching out to the Right Audience using the Right Platform
Well this is a tricky job which requires thorough understanding of the Digital Marketing Platform. Query Care Infotech has just the right expertise and experience to handle this comfortably for your organization
Query Care Infotech follows a strategic and professional method to handle Paid Media Advertisement, especially Pay Per Click Advertising. Query Care Infotech follows the following series of activities in order to successfully execute Pay Per Click Advertisement for your organization:
• Discover: The primary step of planning an advertisement and marketing campaign for any client is to discover every small little detail regarding the client. This would include:
o Understanding the client organization
o Understanding the service/product offering they want to promote
o Understanding what and why they want to advertise and promote
o Understanding the potential customer base they want to target including the size of such population, their demographics, their psychographics, their media consumption patterns, their social media presence, and their interests
o Understanding the competitive landscape of the client organization thoroughly
• Strategize: Based on all the above discovery, Axe’s professional Paid Media team then start strategizing the process on the following parameters:
o Formulating a media strategy
o Determining the specific communication goals
o Estimating the volume of media required to undertake and fulfill the communication goals determined in terms of reach, frequency, and number of impressions required
o Developing pointed tactics which would help in achieving the above strategies
• Landing Page: Once the strategy related to communication is ready, the next step is to determine the landing page/s which can successfully host the advertisements in order to arrive at the desired promotion and marketing goals.
• Campaign Setup: After taking a decisive stand on all the above points, it is time to set up the promotional advertising campaign which can correctly and rightly communicate the message you would want to communicate.
• Optimize: This is the most important step where all our efforts need to be optimized according to your budget specifications. We aim to deliver the best possible paid media services within the budget you specify.
• Analysis: Once the advertisement is live on the various host pages as decided during the strategic process, it is also important to constantly monitor and analyze the effectiveness of the paid media advertisement.
• Reporting: In order to maintain transparency, Query Care Infotech believes that regular reporting based on continuous monitoring and analysis is required to be done to the client – that is you, so that you are aware of the effectiveness of your paid media campaign.
• Selection of the Proper Keywords: This is very important. It is absolutely necessary to use the keywords which are specifically designed to direct the visitors (the potential customers) after influencing them to be interested in the products and services of theorganization through the promotional campaigns.
• Creation and Optimization of the Landing page: The keywords might be correct and optimum but if the media or the channel of communication is not properly chosen or selected, the entire effort goes waste. Thus it is very important to create the landing page optimally and to make a sincere effort in optimizing the landing page effectively for each keyword.
• Geographical Targeting: Though the world is increasingly becoming a global world, but it is also important to channelize our efforts positively and strategically. Thus it is important to localize the targeting and focus on geographical targeting of the campaigns. Thus, you get a chance to specify that
your advertisement campaigns would only be hosted on sites focused on your neighborhood, city, town, or state.
• Appropriate Timing: Paid Media Advertisement, specifically Pay Per Click allows the advertiser to deliver advertisements during peak times so that potential customers can be reached and the extent of targeting and reach can be enhanced effectively.
Query Care Infotech provides you a complete bucket of service offerings on the digital media platform which will help you in managing all the aspects of the media. Thus, trust us and let us deliver you the best while you focus your energies and efforts on the product and service offerings.